Vivian Jokotade Adeniyi fondly known as “Jokotade” is a contemporary, Nigerian-American artist, creative entrepreneur and storyteller who inspires a global audience with her art, words and voice. The premise of her work celebrates simplicity, elegance and style and inspires serenity, clarity and focus.
After a 15-year career as a creative entrepreneur in event and graphic design which led to brand and art direction, Jokotade picked up her pen again to pursue her childhood dream of becoming a world-class artist. She is best known for her iconic use of minimal clean lines to illustrate compelling stories and works with influential brands to elegantly amplify their messaging, grow their reach and extend their impact. Her limited edition work is featured in private collections and her signature illustrations can be found on stationery, decor and homeware available in select fine boutiques.
She is also an author and speaker who uses her words and voice to inspire other multi-passionate and multi-gifted creatives teaching them how to choose and embrace their many talents, focus on personal goals, and rise above cultural limitations. Her presentations are described as simple, clear, practical and relevant, helping creatives from diverse backgrounds, ignite their dreams, clarify their paths, and live out their potential. Her network of podcasts and talk shows have served audiences in over 100 countries.
When she is not in her studio writing or sketching her latest ideas, she is on a microphone engaging audiences with her inspiring stories. In her quiet moments, she enjoys reading and cooking for her little family of four. She lives and works near Houston, Texas.
1. Every Big Thing Starts Small
I began my American life as a hair braider. This was my only choice at the time as I had to wait a full year to begin my university education. I finally received an admission into the University of Houston where I majored in Computer Information Systems (CIS) and graduated with a Bachelors in Business Administration with special interests in marketing and communications. Along the way life happened. I got passed up for career promotions. I lost my dream job. I suffered a heart break. I struggled with fear and insecurities. I got married. I grieved a miscarriage and I also built a business.
My journey wasn’t smooth neither was it easy but I am very grateful. Everything I learned growing up as a young African child shaped my values and influenced my path. Learn more of my story when you hear me speak live or through any of my podcasts.
In 2013, I launched Jokotade.com as a style blog and set out to inspire women to rethink style, become authentic and live beautifully. Back then, there were hardly any bloggers who featured classic, polished and tastefully styled African clothes. So you know what I did? I raised my hand and rose to the task. My selections and features quickly became a hit on social media. It literally caused a renaissance and the Jokotade platform took off! What followed was life changing...
2. Every Thing Has a Purpose
As I continued posting more photos, I noticed my audience wanted more. The women who followed me reached out to ask me more questions about other areas of life:
They asked about personal development;
They asked how I started my business;
They asked how I balanced my passions with my marriage;
They asked about raising a family;
They asked so many questions I could relate to.
A year later in 2014, I felt inspired to start a podcast. I titled it The Jokotade Show. I had no idea what it would evolve into. The Jokotade Show became an avenue for me to cover a diverse set of topics to meet the many different needs of my audience. I also developed an APP called Jokotade. The APP organizes all of the resources I offer and helps my audience access their favorite shows on their mobile devices at any time.