1. Every Big Thing Starts Small
I began my American life as a hair braider. This was my only choice at the time as I had to wait a full year to begin my university education. I finally received an admission into the University of Houston where I majored in Computer Information Systems (CIS) and graduated with a Bachelors in Business Administration with special interests in marketing and communications. Along the way life happened. I got passed up for career promotions. I lost my dream job. I suffered a heart break. I struggled with fear and insecurities. I got married. I grieved a miscarriage and I also built a business.
My journey wasn’t smooth neither was it easy but I am very grateful. Everything I learned growing up as a young African child shaped my values and influenced my path. Learn more of my story when you hear me speak live or through any of my podcasts.
In 2013, I launched Jokotade.com as a style blog and set out to inspire women to rethink style, become authentic and live beautifully. Back then, there were hardly any bloggers who featured classic, polished and tastefully styled African clothes. So you know what I did? I raised my hand and rose to the task. My selections and features quickly became a hit on social media. It literally caused a renaissance and the Jokotade platform took off! What followed was life changing...
When I consider my story, I am grateful.
When I recall my dreams, I am hopeful.
2. Every Thing Has a Purpose
As I continued posting more photos, I noticed my audience wanted more. The women who followed me reached out to ask me more questions about other areas of life:
- They asked about personal development;
- They asked how I started my business;
- They asked how I balanced my passions with my marriage;
- They asked about raising a family;
- They asked so many questions I could relate to.
A year later in 2014, I felt inspired to start a podcast. I titled it The Jokotade Show. I had no idea what it would evolve into. The Jokotade Show became an avenue for me to cover a diverse set of topics to meet the many different needs of my audience. I also developed an APP called Jokotade. The APP organizes all of the resources I offer and helps my audience access their favorite shows on their mobile devices at any time.
Find these Shows on the free Jokotade APP
3. Everyone Needs a Guide
My journey has allowed me to inspire and mentor several people along the way. It has also pushed me to grow beyond my dreams and helped me articulate my purpose. I now write, speak and teach on several topics to a diverse audience in over 100 countries - providing relevant, actionable wisdom for winning in life, love and business.
The premise of my work and passion is simple: To inspire your potential - To show you what is possible.
I consider myself a next-generation problem-solver, more like a catalyst. I love to see people grow and thrive - It's in my DNA! I love to see people live out their potential, and fulfill their purpose in every area of life. I don't want you to be the exception. I want to see you do something about your life starting right now. Not tomorrow but today - regardless of your past, mistakes, struggles or challenges. Please, take the first step to discover the many resources I offer and allow me to guide you to a better destination. Who knows, it might be you standing where I am today.
My Name Has a Story
My name, Jokotade, tells a story of my origin, gives you insight into my identity and speaks powerfully to my destiny.
The Story Behind The Name
Jokotade pronounced JOE-KOH-TAH-DAY is a Nigerian Yoruba name given to a child whose parents suffered the loss of a child prior to the birth of the named. Its literal meaning is - "sit with the crown" or "sit with royalty" signifying that this child will not die but will stay and live with her parents and family. This powerful name was concurrently given by both of my grandmothers at my traditional Nigerian naming ceremony.
My first name "Vivian" was given by my mom and the name "Jokotade" was given by both of my grandmothers. I use the name "Jokotade" here because it is a very powerful and purposeful name. The name tells a story of my origin, gives you insight into my identity and speaks powerfully to my destiny.
From a young age, I seemed to naturally balance my dual name-ship pretty well and I have stuck with it. I like to say, half the world calls me "Vivian" and the other half calls me "Jokotade”. I write all of the inspiring details surrounding my birth in my breakout, best selling book - FRESH START. Once you discover my full story, I have a sense you'll simply call me Jokotade.
The Life Behind The Name
Along with serving a large audience, I am an entrepreneur running in my own lane (at least I try). Oh, did I mention? My life as a serial entrepreneur began at the age of six when I started assisting my mother with her luxury goods business. I have since launched a growing list of businesses in pursuit of the big hit (wink, wink).
At my local home church, I serve my community as a church builder where I lead and facilitate the personal growth and development of church volunteers.
When I am not in front of my computer or a microphone, I enjoy reading and cooking for my husband. Together, we are intentionally raising two spectacular global influencers.
Here is my brief general bio. For my full general bio, please click on the image or button below.
Vivian Jokotade Adeniyi, fondly known as “Jokotade”, is a Nigerian-American trailblazer, author, speaker and mentor to women, entrepreneurs and leaders. She inspires diverse audiences by sharing personal stories and insight with much passion, relevance and heart. Her audio and video programs equip listeners and viewers in over 100 countries. Get to know her when you visit her home online at Jokotade.com.